FLOOR ESTATE COMPANY
Additionally, the lines forming triangles are in a way that directs the viewer's gaze toward the triangle apex, creating a sense of balance and stability.
The chosen colors in the logo also hold great significance. Black and white symbolize power, wealth, seriousness, wisdom, and intelligence. Black color can also symbolize decisiveness, power, and professionalism when used appropriately. White symbolizes light, brightness, purity, perfection, and peace. The third primary color, red, symbolizes boldness, attractiveness, and the brand's power in achieving its goals.
- Year
- 2022
- Client
- Floor Estate
- Field
- Parquet & flooring
- Services
- Logo design
- Project
- FLOOR ESTATE LOGO
About
FLOOR ESTATE is a company that produces parquet and flooring. Their logo design emphasizes the importance of shapes in graphic design as a powerful tool for organizing content and visual composition.
The FLOOR ESTATE logo incorporates three main elements: a house, the letter E, and the letter F. This combination effectively highlights the brand name and represents the company's activities through the shapes.
The straight lines and angles convey a sense of confidence and trust to the viewer. Geometric shapes such as squares and rectangles symbolize trust and power.
The design
This combination conveys concepts, seriousness, power, and professionalism, establishing a connection with target audiences and customers.
Overall, the FLOOR ESTATE logo effectively represents the company's identity and values by the selection of each element.
