Atlas Khersi Brand Identity
Brand identity for Atlas Khersi, a toy store in Zanjan, Iran. Khersi is Persian for teddy bear, so the bear became the mark, built like a jigsaw puzzle: four warm quarters locked together by a puzzle band, with the muzzle as the keystone piece.
- Year
- 2024
- Client
- Atlas Khersi
- Field
- Toy store · Zanjan
- Services
- Visual identity
- Project
- Atlas Khersi Brand Identity
About
The system covers the logo and its construction, Baloo typography, a ten-colour palette from honey to cocoa, a toy-box quilt pattern, packaging, stationery, signage, merchandise and social media.
