In the logo, the first letter of the brand name, (S) with negative space, portrays itself as a sock. Using the first letter of the brand name is one of the principles of logo design, which provides a unique identity and recognition of the logo. The square geometric shape in the logo conveys assurance, balance, power, and trust to the target audience, symbolizing balance and strength in the business. The chosen color for this logo is gold, representing wealth and value.