RAKHSH KHODRO DIESEL produces and sells various trucks. The logo uses two elements, a circle and a horse. The circle in the logo represents economic activity, production, and commerce, creating trust and intimacy in the target audience. The horse symbolizes unity, movement, and progress. The horse element in the logo is designed without sharp angles to create visual harmony and a sense of intimacy.”Rakhsh” means a purebred horse, evokes a sense of authenticity and a connection with the brand’s history.